As we celebrate Earth's Day this week, it is important to address some of the topics when it comes to a sustainable fashion. At Leneuf34 our designers, are committed to eco-friendly wardrobe and sustainable fashion choices. However, navigating the world of sustainability can be overwhelming, with various “scientific buzzwords” appearing all the time. But what do these terms actually mean, and why does it matter?
Lots of brands are making big and important steps in becoming more eco-friendly, but many are simply trying to sell more clothes by greenwashing their clients. Brands can also get away with providing little to no transparency or making false claims. As far as they’re concerned it’s up to the consumers themselves to fact check. Being an informed customer means you can avoid greenwashing and ensure that the brands you choose are actually taking the action needed to help save our planet and support the people making our clothes.
There are a few ways to spot greenwashing in fashion and make sure your purchases are really sustainable, from supply chain to shop floor:
1. Eco-conscious, environmentally friendly, sustainable — these are just some of the buzzwords being used to promote the green credentials of brands and corporations. With highly positive results being presented by numerous brands, there are just a few that showcase actual related data and could be fully trusted. The easiest way to find out whether brands are greenwashing is by looking for these proven figures that support their claims, rather than taking them at face value.
2. Find out who is making your clothes. Brands are increasingly publishing more information about their suppliers and the positive environmental impacts that goes along, but offering less transparency about the actual treatment of their factory workers. Organisations such as Fair Wear Foundation and Worker Rights Consortium provide reports and updates on their investigations into the treatment of factory workers around the world.
3. Sustainable and ethical sourcing is what matters. When it comes to natural materials, not always those could be considered as eco-friendly. In fact, sometimes, the most environmentally responsible options are ones that come from a lab. Natural materials such as viscose, rayon and bamboo and others, are promoted as eco-friendly, but it depends on how they’re sourced.
By being informed about what defines a sustainable brand we can all make conscious fashion choices and contribute to the efforts of reducing fashion waste.
|Waist||24'- 26'||26'- 28'||29'- 30'|
|Hip||34'- 36'||37'- 39'||40' - 42'|
|Relative Size||4 to 6||8||10 to 12|
|Chest||32'/ 81 cm||34'/ 86 cm||36'/ 91 cm|
|Waist||26/ 60 cm||28/ 71 cm||30'/ 76 cm|
|Hip||34'/ 86 cm - 36'/ 89 cm||36'/ 91 cm - 37'/ 94 cm||
38'/ 96 cm -39'/ 99 cm
|S-M-L||EU||UK Woman||UK Man||US Woman||US Man|