SGBG is a luxury prêt-à-porter womenswear label, founded in India by mother-son duo Bindu Giri and Surya Giri, formed from the roots of Bindu’s decade-strong, eponymous, heritage hand-loom label.
An obsessive focus on fit, form, and highest-quality materials and fabrication meets centuries-old couture techniques. Evocative, sensual, & minimal — workwear with a poetic edge, eveningwear with subtle elegance.
Substance & emotion, heritage & feeling, not to mention a flair for mixing mythology with local superstition and the occult. All of SGBG’s pieces are made with the brand's belief in craftsmanship, artisanship, & emotion over trend. Indian heritage handloom like hip-hop sampling: reverence without regression. SGBG Atelier's signature pieces can take 8 months to weave by their master weavers, revived from extinction from over 600 years ago. Proudly hand-woven, hand-embroidered, and hand-made in India. The SGBG woman is confident, individual and iconoclastic. She values extreme quality, history and breaking the rules.